The big four tech companies stood before a congressional committee. This might have been a great turning point in economic and social history. It may yet become one. However, they did not stand, they appeared via video link, and the committee had no power to enforce any action.
These enlightenment mechanisms, social shame among elites, the idea of heaven and hell, hold little fear for the modern global elite. They can jet off and forget about all their worries in their favourite sun kissed tax haven.
As to fear of God, it is these companies that have become modern Gods, only their moment of complete triumph has been spiked by overseas competition. The Russians have vContact and the Chinese have Baidu. Given diplomatic tradition it is surprising that the French have not set up their own social media platform.
So now that their strategic power in the world is no longer unique the question arises domestically in America, how can they be regulated? The question has arisen in Europe before and there are ongoing court cases involving all these players. These court cases go beyond the rule of law into the realm of politics and inter-state relations as Washington seeks changes in the law of Europe, and indeed ignores its own long anti-trust traditions.
The solution must be different for each of the Giants. Ironically, Google seems to be in the most trouble legally, largely because it does not exert direct pressure on public opinion. Facebook is both courted and reviled, greenlighted by the Pentagon overseas, forming problematic even anti-constitutional arrangements at home. If I hear Zuckerberg say he does not want to be the arbiter of truth once more I will think a. he protests too much b. he has scant grasp of the concept of truth.
Amazon has enormous commercial power and has captured the minds of Wall Street more or less since its inception. Building on the obsessions of bookish librarians to leverage the ISBN system. Barcodes for everything and the might be able to information manage the planet.
Apple was at the forefront of so much new technology but since Steve Jobs lost his 10 year struggle with pancreatic cancer they have largely been concerned with a conservative defence of their market dominance, including the right to offshore cash profits that could wipe out the debt of many countries
Google clearly needs to stop squashing vertical search competitors, specialisd image searches, product searches, geographic information, have all been bullied off the page rank by the tech giant over the last two decades. There technology was staggeringly innovative, they are making other innovators stagger. Their argument that other sites have their own functioning internal search, such as Amazon or EBay does not address their dominance in the advertising market.
The only solution to this problem is to make Google data publicly available. Not just to other corporate third parties or the US government, but to have an effective searchable back end as well as a front end. I would imagine it has virtually all the tools already developed for in house purposes and would just need to release them to the public.
Facebook is another with a large share of global advertising and a trove of personal interest data that enriches anyone with curiosity about individuals or society. Due to network effects, that larger networks are more valuable, there is little to be gained in breaking the company up into smaller units, competition between rival silos would not on the face of it help the consumer.
But Facebook more than any other platform is built by its users, it offers just the platform, and no content. Its development team does seem to work primarily for the people that populate the site, but the people who seek to manipulate the people who populate the site.
“One person can connect with another person for free on the premise that a third party will pay to manipulate the pair”.
Is essentially the Facebook model. Two measures might help, one which obviously appeals to rewards for work, is payments from Facebook revenues to site users. This might not be full co-operatisation of the platform, though a co-op would probably be Facebooks natural legal form, but profit sharing would seem just.
The issue of data access is the same as with Google. The company has a wealth of data analysis tools, they just need to be accessible to all.
But like the old campaign for a standardised bank account number, or the transferable mobile phone number, the data profile should be standardised and portable. That way, alternative providers could compete to offer services while the social experience remained on one cohesive network.
Time Berners-Lee semantic web project includes technology to allow individual data to be held with the individual, not the company. It would be held locally with local permissions.
Amazon has some fairly traditional anti-trust problems of bullying, stealing IP and under-cutting. Their data gathering with in house bugging devices attempts to lift them more into the data insight category of Google and Facebook. But before they get there problems with training humans to be robots, and stealing popular products from successful suppliers are amenable to traditional legislation, if it was applied.
The infrastructure of AWS is essentially a modern infrastructure utility and might be regulated like other essential utility services.
If it was a profit sharing co-op many of these complaints would have no basis.
But the technology these groups develop going forward. The software that they will be able to create with their armies of societies most talented, their cross border reach, their ubiquitous surveillance make them unique organisations in human history.
There are other smaller, more nimble players with equally if not more clever software (just not with such large resources). The only real solution to oversight of these, and the developing artificial intelligence systems is to have public code repositories. That every piece of software that runs on any machine connected to the web be registered before it is run.
This would be relatively simple to enforce as digital signatures are not hard to create or monitor. The problem is will and power. Will power, or Power will. Power will corrupt and the basis of power shifts like waves of a sea in these times of rapid change. But that see is software, it will increasingly be WetWare. Biological software programmes written in DNA and RNA.
The danger is that Hubris, a competitive race that blinds developers in greed and power lust or just a plain and simple accident produces some version of the Grey Goo scenario. A self-replicating progamme that makes everything else extinct.
The “move fast break things” approach, if deliberate, is a clear admission of criminal damage. It should be treated as such. The pace of change needs to be at a pace that allows for scrutiny.
Concentration of power produces tyranny. Tyranny produces misery. Silicon Valley has grown giddy on the privatisation of DARPA funded research, but now, the Chinese know what they know. And just as if we are to train moral artificial intelligence we have to treat the animals better (for we are dumb apes to HAL), to provide any moral leverage on Chinese research excellence, it is time we, or America, got hold of the behaviours that it has enabled through it’s tech companies.
Transparency, Software repository and co-operatisation are what’s necessary. I expect many pages of report and little action.
(Zuckerberg admitted anti-trust action buying Instagram, Bezos admitted anti-competitive dumping on the price of Alexa, will even the existing law be enforced?)